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This summer Cornell University followed suit, announcing it would let Nike’s contract with the university expire at the end of December, unless Nike pays its workers the money they’re owed – a major step considering Nike is the exclusive sponsor of Cornell’s entire athletics program.
But Portland has since become a magnet for the global footwear industry, helped by the relatively short hop to Asian production hubs and a youthful talent pool, prompting Adidas to move its North America headquarters there from New Jersey in 1993, and drawing U.S. brands like Columbia Sportwear and Keen.
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