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Student protests along with falling consumer confidence in its brand, convinced Nike of the need to clean nike free 3 0 v5 orange up its badly tarnished image. The first thing Nike did to repair its reputation was to hire a 135-person "Corporate Social Responsibility" (CSR) department, in addition to a separate "compliance team" of 74 full-time staff.

This summer Cornell University followed suit, announcing it would let Nike’s contract with the university expire at the end of December, unless Nike pays its workers the money they’re owed – a major step considering Nike is the exclusive sponsor of Cornell’s entire athletics program.

But Portland has since become a magnet for the global footwear industry, helped by the relatively short hop to Asian production hubs and a youthful talent pool, prompting Adidas to move its North America headquarters there from New Jersey in 1993, and drawing U.S. brands like Columbia Sportwear and Keen.

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