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So far Nike’s Board of Directors has turned a blind eye to this behavior, but students aren’t standing for it. United Students Against Sweatshops’ network launched a national "Just Pay It!" campaign against Nike in January, partnering with the Hugger and Vision Tex workers in demanding the $2.2 million Nike owes them in severance.
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Student protests along with falling consumer confidence in its brand, convinced Nike of the need to clean up its badly tarnished image. The first thing Nike did to repair its reputation was to hire a 135-person "Corporate Social Responsibility" (CSR) department, in addition to a separate "compliance team" of 74 full-time staff.
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