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Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company’s traditional competitors air jordan future white like Reebok, Nike and Puma made competitive levels intense, but the addition of air max 2014 cheapest sale casual footwear and apparel manufacturers such as Tommy Hilfiger, adding a designer edge to the market, had increased competitive levels.

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