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If Pitino is finding it difficult to recruit at an adidas school while trying to land players from the Nike circuit, Kansas’ Bill Self seems to have encountered no such obstacles. In 2013 and ’14, Self landed a veritable Nike elite league all-star team with Wiggins and five-star players Alexander, Kelly Oubre Jr. and Wayne Selden. Facing stiff competition from Converse, Nike signed Michael Jordan to the richest basketball endorsement deal in history (again, in 1984): $500,000/year over 5 years. Alongside that sweet paycheck, Nike also included some significant stock options that brought the total deal to around $7 million.
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Throughout its history and background, Nike has utilized strong advertising campaigns to separate itself from its competition. Two of the most memorable marketing campaigns, "Just Do It" and the Air Jordan brand, cemented Nike as one of the most popular shoe brands in the world. The $2.5 million deal for five years resulted in the creation of one of the most popular nike air jordan mens sale outlet lines of shoes ever made. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes.
Many of the nation’s elite basketball players are members of Nike-sponsored club teams, and for a variety of reasons, those athletes have proven more likely to sign with a Nike-sponsored college program.
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