Puma Football Kits Outsell Nike & Adidas At World Cup
England fans react while watching their 2010 World Cup soccer match against Germany, at a bar in east London June 27, 2010. Adidas acknowledges it is hard to recruit at its headquarters near the Bavarian town of Herzogenaurach, particularly for design, marketing and digital roles, and admits it missed trends in the U.S. market, where Under Armour (NYSE: UA – News ) has just overtaken it as No. 2 behind Nike.
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The first thing Nike did to repair its reputation was to hire a 135-person "Corporate Social Responsibility" (CSR) department, in addition to a separate "compliance team" of 74 full-time staff. In Nike’s hometown of Portland, Oregon, a panel of community leaders held a hearing on whether Nike is violating Honduran law and its company policies. The panel recommended Nike enforce its code of conduct by immediately paying the workers their severance.
The World Cup, with nine teams Clothing Equipment provided by Nike, including Brazil, the Netherlands, Portugal, due to acquisition of Umbro by Nike, so England has become the newest member of the Nike family.