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A seemingly endless stream of celebrity endorsements makes Nike advertisements appear more credible consumers, as people tend to listen to testimonials from superstars like Michael Jordan, Lebron James and Tiger Woods better than those from unknown actors. Nike saw football as an important growth category and found that the acquisition would significantly expand Nike’s global leadership in football (Casey). Nike is constantly looking for people/athletes who are not only good at their buy cr exclusive nike mercurials in store online sport but positive role models in the community.

By obtaining Umbro, Nike is not only extending their already established product line, they are also allowing the capability to develop their international markets. In addition to the numerous extensions of Nike, one of the most important product developments to Nike is the customization of their products. From shoes to apparel to accessories, a customer has the capability to customize almost anything that they purchase.

There are over 200 Nike nike shox turbo 12 sales factory online Factory stores and over 100 sales and administrative offices (). Strong sales in Europe and Asia make up for the slower growth in the U.S. (Stepankowsky). The international market is very important for Nike because their intense product differentiation focuses on sports that vary across the globe. Nike also has many subsidiaries that include Converse, air max thea sales jobs in dubai Cole Haan, Nike Golf, Nike Bauer Hockey, and Exter Brands Group. The slogan, "just do it," can also be recognized globally and when heard, people automatically think of Nike and their products. Recently Nike signed a tattoo artist, Mr. Cartoon, from Los Angeles who is considered one of the best artists around.

Nike is beginning nike basketball shoes jordan flight the power review to use not only athletes but also anyone who is optimistic and constructive in their community to promote their products. One major promotional strategy that has been very effective for Nike is the use of interactive and web marketing. nike air max thea black grey white Nike is taking advantage of the web as a medium for commerce, brand extension, relationship building and conversation starting (‘Malley). Nike has recently created a Facebook profile to connect with the generation y market group who are constantly using the Facebook network. Nike can update their customers women air max 90 red orange about new products and keep them informed of events and things that are going on with the company.

Nike prides themselves on giving their customers the experience that they want and expect when purchasing products. Nike recently made a deal to sell its Starter footwear and apparel brand to Iconiz Brand Group. By moving away from the low-end market, Nike can continue their brand image of high-tech, performance driven and exclusive products.

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