Frozen yogurt went mainstream during the health craze of the only to fizzle over the next two decades period in which TCBY franchisees were forced to close some two thirds of the chain 1,500 stores. Now, however, a resurgence is upon us and TCBY is rebounding with a new formula: self serve stores where customers can mix and match flavors, pick from dozens of toppings, and pay by the ounce. Since 2010, TCBY has opened 124 self serve stores around the country expects to have about 100 more in development by year end but not one in Massachusetts.<\/p>\n
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