{"id":317,"date":"2010-07-07T16:24:37","date_gmt":"2010-07-07T16:24:37","guid":{"rendered":"http:\/\/blog.topbev.com\/?p=317"},"modified":"2010-07-07T16:24:37","modified_gmt":"2010-07-07T16:24:37","slug":"let-the-camera-be-your-friend-use-your-digital-camera-to-enhance-your-professional-image","status":"publish","type":"post","link":"https:\/\/blog.topbev.com\/?p=317","title":{"rendered":"Let the Camera be Your Friend&#8211;Use Your Digital Camera to Enhance Your Professional Image"},"content":{"rendered":"<p>It has not always been this way. When I started practicing law in Massachusetts in 1968, single reflex cameras were heavy and required a host of accessories to insure proper lighting, focus and the like. The modern digital camera has none of this complexity, or bulk, and I have found my camera useful in marketing myself as an &#8220;in-tune&#8221; professional. The plethora of self-taken photographs on ActiveRain is ample evidence of the fact that most of us know how to &#8220;point and shoot&#8221; which is really all that is required to produce an acceptable photo that can be useful in the following types of situations:<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0 1. Photographs at the closing. Generally, everyone is smiling once the papers are signed and the keys delivered. I bring my camera to every purchase transaction. I try to get pictures of the Buyers with the Buyer&#8217;s Agent. I later email them to both parties. It is something that a savvy realtor can use to his or her advantage, and I have provided it. Here we are at one of the most important days of our lives, and our realtor helped make it possible.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0 2. Photographs during the home inspection. The potential buyer have a lot on their minds. They will NOT be taking pictures. If you are their realtor, you can assist them with pictures. If a situation comes up regarding repairs or substandard conditions, you have a contemporaneous photograph of the problem. It may help you work out a solution with the other realtor or the Seller. And, of course, there is always the problem of &#8220;what is included&#8221; with the home. A photograph at the time of inspection will be great evidence of what was shown to the Buyer.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0 3. Photographs when the Buyer moves in. If\u00a0you are the type of realtor who participates in this event, why not take some photographs when the Buyers are crossing the front door, or flopping on the living room rug, after a rigorous day of moving? These shots will be cherished somewhere down the road, and you will be person providing the memories.<\/p>\n<p>I have just touched the surface here. I am sure each of you can devlop other scenarios where a photgraph can be helpful. I am alwasy interested in new ideas and thoughts. Share them with me when you\u00a0comment,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has not always been this way. When I started practicing law in Massachusetts in 1968, single reflex cameras were heavy and required a host of accessories to insure proper lighting, focus and the like. The modern digital camera has none of this complexity, or bulk, and I have found my camera useful in marketing &hellip; <a href=\"https:\/\/blog.topbev.com\/?p=317\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Let the Camera be Your Friend&#8211;Use Your Digital Camera to Enhance Your Professional Image<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[40,47],"tags":[110,213,199],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-closing","category-marketing","tag-marketing-strategies","tag-photgraphs","tag-post-closing-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":211,"url":"https:\/\/blog.topbev.com\/?p=211","url_meta":{"origin":317,"position":0},"title":"Vendor Inclusive Marketing (&#8220;VIM&#8221;)&#8211;Using your tested referral sources to explode your business","date":"June 29, 2010","format":false,"excerpt":"Vendor Inclusive Marketing (\"VIM\") is probably not new to most of you. You are probably using many elements of VIM in your everyday practice. Because you are a cutting age professional, you understand the worth of knowing the very best electrician in your market. The guy who will show ip\u2026","rel":"","context":"In &quot;closing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":199,"url":"https:\/\/blog.topbev.com\/?p=199","url_meta":{"origin":317,"position":1},"title":"The Closing Table&#8211;A Venue for Marketing!!!","date":"June 29, 2010","format":false,"excerpt":"As a Massachusetts title attorney with over 40 years of closing experience, I am often shocked at the number of missed opportunities for marketing that the closing table presents. For my own part, I view the closing table as a chance to market my law firm and to provide the\u2026","rel":"","context":"In &quot;closing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":156,"url":"https:\/\/blog.topbev.com\/?p=156","url_meta":{"origin":317,"position":2},"title":"The Resource Triangle&#8211;&#8220;Three&#8221; who can make it Happen","date":"June 24, 2010","format":false,"excerpt":"As I have evolved from an attorney who sat in my office and waited for the phone to ring into a realist who started to understand that marketing is an essential part of doing business, one thing became clearer and clearer. My best efforts involved finding motivated and talented realtors\u2026","rel":"","context":"In &quot;Marketing \/ Communication&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124,"url":"https:\/\/blog.topbev.com\/?p=124","url_meta":{"origin":317,"position":3},"title":"Marketing 101&#8211;The Notebook","date":"June 23, 2010","format":false,"excerpt":"At residential real estate closings which I conduct, my main goal is always to gain the trust of the people buying their home or condominium unit. I generally do this by spending as much time as the purchaser wishes going over the HUD-1 Settlement Statement and the accompanying closing documents,\u2026","rel":"","context":"In &quot;closing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":393,"url":"https:\/\/blog.topbev.com\/?p=393","url_meta":{"origin":317,"position":4},"title":"The Title Abstract as a &#8220;Family Tree&#8221; for the Home your Client is Buying&#8211;Help your clients learn the &#8220;Rest of the Story&#8221;","date":"July 12, 2010","format":false,"excerpt":"In Massachusetts, where I practice real estate law, the closing agent (almost always an attorney) requests a title abstract, which provides an at least 50 year history of the property in question. The Abstract,\u00a0among other things, will show a \"chain of title\" which indicates dates and purchase price paid for\u2026","rel":"","context":"In &quot;Marketing \/ Communication&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":292,"url":"https:\/\/blog.topbev.com\/?p=292","url_meta":{"origin":317,"position":5},"title":"Post-Closing Checklists&#8211;The work is not done until it is done","date":"July 2, 2010","format":false,"excerpt":"As a Massachusetts real estate attorney, my role in the closing is different from attorneys in almost every other state. Not only do I conduct the closing, and attempt to explain matters to the parties involved while I am doing same, my firm also researches the title, writes the title\u2026","rel":"","context":"In &quot;closing&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=317"}],"version-history":[{"count":2,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=\/wp\/v2\/posts\/317\/revisions\/787"}],"wp:attachment":[{"href":"https:\/\/blog.topbev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.topbev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}