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Litigation/Disputes,

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Intentional or not, loyalty might nike shox outlet 800 mall be the character trait by which Nike is now most closely associated – making the decisions on how to handle situations like that of Armstrong all the more difficult. Keep in mind that Nike is a pioneer in endorsements, going as far as developing brands within its brand (e.g. Air Jordan; Tiger Woods air max tn mens shoes sale discount shop Golf). Nike executives, similar to many of us, wanted to believe that the man they looked up to was wrongly accused by jealous competitors and former teammates turned enemy.

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