Let the Camera be Your Friend–Use Your Digital Camera to Enhance Your Professional Image

It has not always been this way. When I started practicing law in Massachusetts in 1968, single reflex cameras were heavy and required a host of accessories to insure proper lighting, focus and the like. The modern digital camera has none of this complexity, or bulk, and I have found my camera useful in marketing myself as an “in-tune” professional. The plethora of self-taken photographs on ActiveRain is ample evidence of the fact that most of us know how to “point and shoot” which is really all that is required to produce an acceptable photo that can be useful in the following types of situations:

     1. Photographs at the closing. Generally, everyone is smiling once the papers are signed and the keys delivered. I bring my camera to every purchase transaction. I try to get pictures of the Buyers with the Buyer’s Agent. I later email them to both parties. It is something that a savvy realtor can use to his or her advantage, and I have provided it. Here we are at one of the most important days of our lives, and our realtor helped make it possible.

     2. Photographs during the home inspection. The potential buyer have a lot on their minds. They will NOT be taking pictures. If you are their realtor, you can assist them with pictures. If a situation comes up regarding repairs or substandard conditions, you have a contemporaneous photograph of the problem. It may help you work out a solution with the other realtor or the Seller. And, of course, there is always the problem of “what is included” with the home. A photograph at the time of inspection will be great evidence of what was shown to the Buyer.

     3. Photographs when the Buyer moves in. If you are the type of realtor who participates in this event, why not take some photographs when the Buyers are crossing the front door, or flopping on the living room rug, after a rigorous day of moving? These shots will be cherished somewhere down the road, and you will be person providing the memories.

I have just touched the surface here. I am sure each of you can devlop other scenarios where a photgraph can be helpful. I am alwasy interested in new ideas and thoughts. Share them with me when you comment,

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